![]() ![]() In Sprout Social, simply add a user to an account’s profile and control their access from start time to end time. ![]() Other social media networks are not as easy.įrom the management platform standpoint, you can limit your posting permissions without providing passwords. No permissions need to be changed and no passwords given. If you choose to go Live on Instagram, you could try hosting a joint Live session. You can have takeover guests be moderators or if they’re on Live, assign them as a Live Contributor. Limit Posting Permissionsįacebook has several different options in their Page Roles. If the design of those tags is important to the creator, then handing over the password reins it is. Even if the content is created ahead of time, account tags on Instagram Stories still need to happen at the time of posting. In some takeover cases, like hosting it on Snapchat or Instagram Stories, you might need to give the password. This should be done only if necessary and it’s a person you trust. Will you give them complete access to your account? Or will you give posting permissions that still need approval to post? There are many ways to approach this. Probably more boring than looking for fun content creators, setting up your content posting permissions is an important step in managing a takeover. Otherwise what’s the point of doing a social media takeover in the first place?Īfter the framework has been created, it’s time to move on to the nitty-gritty permissions. You don’t want their posts to read or look exactly like something your brand would write. The point of a takeover is to have a person’s voice and maybe content speak from your brand. For example, what level of profanity is okay? Do you want the images to be only square or be somewhat in line with your branding so they don’t stick out in the feed?īe careful in setting too many limitations. When you’re setting up expectations for the person, be sure to also include any brand do’s and don’ts. How long will it be, how many posts will it entail and what is expected from the person taking over? Your framework should be expectations around the takeover. This is one of the most important parts of running a social media takeover. The network you pick should reflect the audience goals you set for the takeover. On Facebook, it could be on a Facebook Post or be a Facebook Live broadcast. Within each network, there are multiple formats that a social media takeover could look like. Once you’ve decided on your person, it’s time to move on to deciding on the actual network. The further away you get from your company in terms of familiarity, the more careful you need to be on permissions. Other people you can choose from include celebrities, influencers, customers and resell partners. ![]() Testing the takeover out on an employee helps you refine your process. Instead of a regular Q&A in one post, it’d be a series of posts detailing their job. In a manufacturing company, for example, an employee could go behind the scenes in their workspace and show the audience what the job is like. Whether it’s partnering with Product Management to review our product roadmap, creating supportive resources for upcoming features or finding ways to create impactful product-focused content, it’s easy to see why #NoTwoDays are ever the same for her.Ī post shared by Sprout Social on at 1:00pm PDTĪn employee takeover is an extension of an employee feature post. This is where Amber Washington, Product Marketing Specialist, champions for our community of users. Building and releasing new Sprout features can be an exhilarating time, but having an understanding of the “what”, “when” and “why” of a feature is an essential component to its success. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |